姓名：吳宇豐

職稱：助理教授

學歷：國立臺灣師範大學運動休閒與餐旅管理研究所博士

聯絡電話：02-29089899#2354

電子郵件：garywu821@mail.mcut.edu.tw

研究專長：跆拳道及運動管理

研究室：體育館三樓體育室

期刊論文

Ye, J.-H., Wu, Y.-T., Wu, Y.-F*., Chen, M.-Y., & Ye, J.-N. (Accepted). Effects of Short Video Addiction on the Motivation and Well-Being of Chinese Vocational College Students. Frontiers in Public Health. (Corresponding author*) (SSCI; Q1) (SCI; Q2)

Ye, J.-H., Ye, J.-N*., Wu, Y.-F., Hong, J.-C. (Accepted). Purchase motivation, experiential value related to continuance intention to purchase on China’s Double 11 shopping festival. International Journal of e-Education, e-Business, e-Management and e-Learning. (EI; INSPEC, IET).

Hong, J.-C., Ye, J.-H*., Wu, Y.-F. (Accepted). Master’s study duration: The effects of active learning based on belief-action-outcome model. Bulletin of Educational Psychology. (TSSCI)(Scopus)

Wu, Y.-T., Wu, Y.-F*., Cheng, C.-F., & Chen, M.-Y (Accepted). NBA fan behavior: The effects of personality on NBA fandom and stickiness in purchasing related products. Sport Marketing Quarterly (Corresponding author*) (SSCI; Q3)

Ye, J.-H., Chih-Mei Wang, C.-M., Watthanapas, N., Ye, J.-N, & Wu, Y.-F. (2021). Applying Kahoot APP to Thai language and cultural courses: The relationship among cognitive fatigue, game interest, anxiety, value and continuance intention to use. Journal of National Taichung University of Science and Technology. 8(2) 1-3.

Wu, Y.-T., Hong, J.-C., Wu, Y.-F*., & Ye, J.-H. (2021). eSport Addiction, Purchasing Motivation and Continuous Purchasing Intention on eSport Peripheral Products. International Journal of e-Education, e-Business, e-Management and e-Learning.11(1), 21-33. (Corresponding author*) (EI; INSPEC, IET)

Hsu, B. C. -Y., Wu, Y. -F*., Chen, H. -W., & Cheung, M. L. (2020). How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life. Sustainability, 12(19), 8227. (Corresponding author*) (SSCI; Q2)

Hong, J.-C., Hwang, M.-Y., Tsai, C.-R., Tai, K.-H., & Wu, Y.-F. (2020). The Effect of Social Dilemma on Flow Experience: Prosociality Relevant to Collective Efficacy and Goal Achievement Motivation. International Journal of Science and Mathematics Education, 18(2), 239-258. (SSCI; Q1)

Du, J., Chen, M.-Y*., & Wu, Y.-F*. (2020). The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event. Information, 11(10), 482 (Corresponding author*) (Scopus; EI (Compendex)

Ye, J.-H., Watthanapas, N., & Wu, Y.-F*. (2020). Applying Kahoot in Thai Language and Culture Curriculum: Analysis of the Relationship among Online Cognitive Failure, Flow Experience, Gameplay Anxiety and Learning Performance. International Journal of Information and Education Technology, 10(8), 563-572. (Corresponding author*) (Scopus; EI (INSPEC, IET))

Wu, Y.-T., Wu, Y.-F*., & Ye, J.-H. (2020). Adults with Parkinson’s Disease Undergoes Exergaming Training to Improve Balance: A Systematic Review. International Journal of Information and Education Technology, 10(2), 146-153. (Corresponding author*) (Scopus; EI (INSPEC, IET))

W Hwang, M.-Y., Hong, J.-C., Ye, J.-H., Wu, Y.-F., Tai, K.-H., & Kiu, M.-C. (2019). Practicing abductive reasoning: The correlations between cognitive factors and learning effects. Computers & Education, 138, 33-45. (SSCI; Q1)

葉建宏、王志美、范靜媛、吳宇豐、葉貞妮（2020）。動手做態度對手作皮件學習興趣與持續參與意願之研究。紡織綜合研究期刊，30（2），64-72。

洪榮昭、何雅娟、葉建宏、吳宇豐、戴凱欣（2020）。空間能力評量系統：圖學表現、遊戲興趣、遊戲焦慮及持續遊玩意願之相關研究。中等教育，71（1）。

葉建宏、王志美、范靜媛、吳宇豐、葉貞妮（2019）。大學校院學生對於學校品牌形象衣著的購買價值、購買行為與持續購買意願之研究。紡織綜合研究期刊，29（4），49-58。

吳宇豐、葉劭緯 (2016)。大數據時代下，全民運動的發展策略。運動管理， (33)，45-55。

會議論文

Du, J., Chen, M.-Y., & Wu, Y.-F*. (2019/09) Consumers’ purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement. Presentation at The 8th International Conference on Industrial Engineering and Systems Management. Shanghai, China. (Corresponding author*) (IEEE)

Wu, Y.-T., Cheng, C.-F., & Wu, Y.-F* (2019/07) The effect of job performance mediated by experiential value when exercising in gyms. Presentation at The 24^th Annual Congress of the European College of Sport Science. Prague Congress Centre, Prague, Czech Republic. (Corresponding author*)

Hong, J.-C., Ye, J.-H., & Wu, Y.-F. (2019/05). Gender differences of junior high school students’ affective performance factors in Chinese poetry game-learning: Using Shaking Fun APP as an example. Presentation at The 23rd global Chinese conference on computers in education (GCCCE 2019). Central China Normal University, Wuhan, China.

Ye, J.-H., Wu, Y.-F., Ye, J.-N., & Hong, J.-C. (2019/04). The relationship among hands-on making attitude, TVE policy acceptance and perceived value. Presentation at The international conference on multidisciplinary research & practice (ICMRP). Bangkok, Thailand.

Wu, Y.-F., & Yang, C. W. (2017, November). University students souvenir pre-purchasing behavior for the 2017 summer universiade. Presentation at The 17th IASE International Conference in Sport Economics. Shanghai, China. (Oral)

Wu, Y.-F. (2016, February). An Analysis of Marketing Strategy for the 2017 Universiade in Taipei. Department of Management. Presentation at International Sport Event and Industry Administration, National Quemony University, Kinmen, Taiwan.

專利

發 明 人：黃明月、洪榮昭、吳宇豐

名稱：Gaming System and Gaming Method (趣味運動競賽系統及方法)

發明第 I 643652 號