姓名：吳宇豐

職稱：副教授

學歷：國立臺灣師範大學運動休閒與餐旅管理研究所博士

聯絡電話：02-29089899#2354

電子郵件：garywu821@mail.mcut.edu.tw

研究專長：跆拳道、消費者行為及運動管理

研究室：體育館三樓體育室

期刊論文

Wu, Y. F., Wu, Y. T., Chen, B-C., (Accepted). The Influence of Sponsorship Effectiveness on Consumer Perceptions and Purchasing Behavior in Esports. International Journal of Sports Marketing and Sponsorship (SSCI; IF=3.0; Ranking = 40/140=28.2

Wu, Y. F., Wu, Y. T., Ye, J. H., & Ye, J. N. (2024). Information spread behavior of clubhouse: A value-attitude-behavior model perspective. Heliyon, 10(20) e39377. (SCI; IF=3.4; Ranking = 28/134=79.5; Q1) (SCI)

Ye, J. H., He, Z., Bai, B., & Wu, Y. F. * (2024). Sustainability of Technical and Vocational Education and Training (TVET) along with Vocational Psychology. Behavioral Sciences, 14(10), 859.

 (Corresponding author*) (SSCI; IF=2.6; Ranking = 61/147=58.8; Q2) (SCI;Scopus)

Ye, J. H., Hao, Y. W., & Wu, Y. F*. (2024). Effectiveness and Sustainable Applications of Educational Technology. Sustainability, 16(18), 8209 (Corresponding author*) (SSCI; IF=2.6; Ranking = 66/182=36.26; Q2)(SCI; Scopus)

Ye, J. H., Chen, M. Y., & Wu, Y. F*. (2024). The Causes, Counseling, and Prevention Strategies for Maladaptive and Deviant Behaviors in Schools. Behavioral Sciences, 14(2), 118. (Corresponding author*) (SSCI; IF=2.6; Ranking = 61/147=58.8; Q2) (SCI;Scopus)

Ye, J. H., Wu, Y. T., Wu, Y.-F*., Chen, M. Y., Nong, W., & Lee, Y. S.  (2024). A study on the construction and validation of pathways to the sustainable well-being of Chinese vocational students in the post-epidemic era. Current Psychology, 1-15. (Corresponding author*) (SSCI; IF=2.8; Ranking = 56/147=62.2; Q2)

Liao, C., Nong, L., Wu, Y.-F*., Wu, Y. T., & Ye, J. H.  (2023). The Relationships between University Students’ Physical Activity Needs, Involvement, Flow Experience and Sustainable Well-Being in the Post-Pandemic Era. Sustainability, 15(11), 8719. (Corresponding author*) (SSCI; IF=3.9; Ranking = 48/128 =62.9; Q2)

Nong, W., He, Z., Ye, J. H., Wu, Y. -F*., Wu, Y. T., Ye, J. N., & Sun, Y. (2023). The Relationship between Short Video Flow, Addiction, Serendipity, and Achievement Motivation among Chinese Vocational School Students: The Post-Epidemic Era Context. Healthcare, 11(4), 462. (Corresponding author*) (SSCI; IF=2.8; Ranking = 43/87 =51.1; Q2)

Ye, J. H., Wu, Y. -F^†., Nong, W., Wu, Y. T., Ye, J. N., & Sun, Y.  (2023). The Association of Short-Video Problematic Use, Learning Engagement, and Perceived Learning Ineffectiveness among Chinese Vocational Students. Healthcare, 11(2), 161. (First author^†)(SSCI; IF=2.8; Ranking = 43/87 =51.1; Q2)

Nong, L. Y., Wu, Y. -F^†., Ye, J. H., Liao, C., & Wei, C. (2022). The Effect of Leisure Engagement on Preschool Teachers’ Job Stress and Sustainable Well-being. Frontiers in Psychology, 4236. https://doi.org/10.3389/fpsyg.2022.912275(First author^†)(SSCI; IF=4.232; Ranking = 35/148 =76.69; Q1)

Hong, J. C., Ye, J. H., Wu, Y. -F., & He, Z. (2022). Master’s Study Duration: The Effects of Active Learning Based on the Belief-Action-Outcome Model. Bulletin of Educational Psychology, 53(4), 879-900. (TSSCI)(Scopus)

Chen, B-C., Chen, M.-Y., Wu, Y.-F., Chen, M.-Y., Wu, Y.-T. (2022). The Relationship of Social Media Addiction with Internet Use and Perceived Health: The Moderating Effects of Regular Exercise Intervention. Frontiers in Public Health, 854532. https://doi.org/10.3389/fpubh.2022.854532  (Corresponding author*) (SSCI; IF=6.461; Ranking = 18/182 =90.38; Q1)

Ye, J.-H., Wu, Y.-T., Wu, Y.-F*., Chen, M.-Y., & Ye, J.-N. (2022). Effects of short video addiction on the motivation and well-being of Chinese vocational college students. Frontiers in Public Health, 847672. https://doi.org/10.3389/fpubh.2022.847672 (Corresponding author*)(SSCI; IF=6.461; Ranking = 18/182 =90.38; Q1)

Wu, Y.-F., Chen, M.-Y., Ye, J.-H., Hong, J.-C., Ye, J.-N., & Wu, Y.-T. (2022). The relationship of breathing and COVID-19 anxiety when using smart watches for guided respiration practice: A cross sectional study. Frontiers in Psychology, 13, 847602. https://doi.org/10.3389/fpsyg.2022.847602(SSCI; IF=4.232; Ranking = 35/148 =76.69; Q1)

Ye, J.-H., Ye, J.-N*., Wu, Y.-F., Hong, J.-C. (2022). Purchase motivation, experiential value related to continuance intention to purchase on China’s Double 11 shopping festival. International Journal of e-Education, e-Business, e-Management and e-Learning. 12(1),1-15. (EI; INSPEC, IET).

Wu, Y. T., Wu, Y. -F., Cheng, C. F., & Chen, M. Y. (2022). NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products. Sport Marketing Quarterly, 31(2), 157-167. (Corresponding author*) (SSCI; IF=2.395;Ranking = 45/58 =23.28; Q4)

Ye, J.-H., Chih-Mei Wang, C.-M., Watthanapas, N., Ye, J.-N, & Wu, Y.-F. (2021). Applying Kahoot APP to Thai language and cultural courses: The relationship among cognitive fatigue, game interest, anxiety, value and continuance intention to use. Journal of National Taichung University of Science and Technology. 8(2) 1-3.

Wu, Y.-T., Hong, J.-C., Wu, Y.-F*., & Ye, J.-H. (2021). eSport Addiction, Purchasing Motivation and Continuous Purchasing Intention on eSport Peripheral Products. International Journal of e-Education, e-Business, e-Management and e-Learning.11(1), 21-33. (Corresponding author*) (EI; INSPEC, IET)

Hsu, B. C. -Y., Wu, Y. -F*., Chen, H. -W., & Cheung, M. L. (2020). How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life. Sustainability, 12(19), 8227. (Corresponding author*)(SSCI; IF=3.889; Ranking = 57/128 =55.86; Q2)

Hong, J.-C., Hwang, M.-Y., Tsai, C.-R., Tai, K.-H., & Wu, Y.-F. (2020). The Effect of Social Dilemma on Flow Experience: Prosociality Relevant to Collective Efficacy and Goal Achievement Motivation. International Journal of Science and Mathematics Education, 18(2), 239-258. (SSCI; IF=2.051; Ranking = 154/265 =42.98; Q3)

Du, J., Chen, M.-Y*., & Wu, Y.-F*. (2020). The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event. Information, 11(10), 482 (Corresponding author*)(Scopus; (EI;Compendex)

Ye, J.-H., Watthanapas, N., & Wu, Y.-F*. (2020). Applying Kahoot in Thai Language and Culture Curriculum: Analysis of the Relationship among Online Cognitive Failure, Flow Experience, Gameplay Anxiety and Learning Performance. International Journal of Information and Education Technology, 10(8), 563-572. (Corresponding author*)(Scopus; EI (INSPEC, IET)

Wu, Y.-T., Wu, Y.-F*., & Ye, J.-H. (2020). Adults with Parkinson’s Disease Undergoes Exergaming Training to Improve Balance: A Systematic Review. International Journal of Information and Education Technology, 10(2), 146-153. (Corresponding author*) (Scopus; EI (INSPEC, IET)

Hwang, M.-Y., Hong, J.-C., Ye, J.-H., Wu, Y.-F., Tai, K.-H., & Kiu, M.-C. (2019). Practicing abductive reasoning: The correlations between cognitive factors and learning effects. Computers & Education, 138, 33-45. (SSCI; IF=11.182; Ranking = 4/263 =98.67; Q1)

葉建宏、王志美、范靜媛、吳宇豐、葉貞妮（2020）。動手做態度對手作皮件學習興趣與持續參與意願之研究。紡織綜合研究期刊，30（2），64-72。

洪榮昭、何雅娟、葉建宏、吳宇豐、戴凱欣（2020）。空間能力評量系統：圖學表現、遊戲興趣、遊戲焦慮及持續遊玩意願之相關研究。中等教育，71（1）。

葉建宏、王志美、范靜媛、吳宇豐、葉貞妮（2019）。大學校院學生對於學校品牌形象衣著的購買價值、購買行為與持續購買意願之研究。紡織綜合研究期刊，29（4），49-58。

吳宇豐、葉劭緯 (2016)。大數據時代下，全民運動的發展策略。運動管理， (33)，45-55。

專書

Ye, J.-H., Chen, M.-Y., & Wu, Y.-F*. (Eds.) (2024). The causes, counseling and prevention strategies for maladaptive and deviant behaviors in schools. MDPI.

Ye, J. H., He, Z., Bai, B., & Wu, Y. F. * (Eds.) (2024). Sustainability of Technical and Vocational Education and Training (TVET) along with Vocational Psychology. MDPI.

Ye, J. H., Hao, Y. W., & Wu, Y. F*. (Eds.) (2024). Effectiveness and Sustainable Applications of Educational Technology. MDPI.

會議論文

Wu, Y.-F* (2024/07). The Effect of Extrinsic Motivation, Esport Fandom and Impulsive Buying Behavior of Esport Peripherals among Esport fans. Presentation at the 29th Annual Congress of the European College of Sport Science, Glasgow, Scotland.

Wu, Y.-T., & Wu, Y.-F* (2023/07). The Relationship of Proactive Personality, Athletic Identity and Future Work Self among Student Athletes. Presentation at the 28th Annual Congress of the European College of Sport Science, Paris, France. (Corresponding author*)

Du, J., Chen, M.-Y., & Wu, Y.-F*. (2019/09). Consumers’ purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement. Presentation at The 8th International Conference on Industrial Engineering and Systems Management. Shanghai, China. (Corresponding author*) (IEEE)

Wu, Y.-T., Cheng, C.-F., & Wu, Y.-F* (2019/07). The effect of job performance mediated by experiential value when exercising in gyms. Presentation at The 24^th Annual Congress of the European College of Sport Science. Prague Congress Centre, Prague, Czech Republic. (Corresponding author*)

Hong, J.-C., Ye, J.-H., & Wu, Y.-F. (2019/05). Gender differences of junior high school students’ affective performance factors in Chinese poetry game-learning: Using Shaking Fun APP as an example. Presentation at The 23rd global Chinese conference on computers in education (GCCCE 2019). Central China Normal University, Wuhan, China.

Ye, J.-H., Wu, Y.-F., Ye, J.-N., & Hong, J.-C. (2019/04). The relationship among hands-on making attitude, TVE policy acceptance and perceived value. Presentation at The international conference on multidisciplinary research & practice (ICMRP). Bangkok, Thailand.

Wu, Y.-F., & Yang, C. W. (2017, November). University students souvenir pre-purchasing behavior for the 2017 summer universiade. Presentation at The 17th IASE International Conference in Sport Economics. Shanghai, China. (Oral)

Wu, Y.-F. (2016, February). An Analysis of Marketing Strategy for the 2017 Universiade in Taipei. Department of Management. Presentation at International Sport Event and Industry Administration, National Quemony University, Kinmen, Taiwan.

研究計畫

1. 國家科學及技術委員會-探討奧運會電競感知契合度、品牌吸引力、品牌延伸態度、品牌形象與品牌認知之影響: 以消費者導向(NSTC-113-2410-H-131-003-)，計畫主持人2024/08/01-2025/07/31
2. 學研拔尖攻頂計畫- VR 體感遊戲對學校學生自我效能、動機、壓力減緩及福祉影響之研究：結構方程模型分析(AI006-2F00-114)，計畫主持人2025/01/01-2025/12/31
3. 國家科學及技術委員會-電競周邊產品消費者外在動機、衝動性購買行為之研究：以感知社會支持為調節變項(NSTC-112-2628-H-131-001-)，計畫主持人2023/08/01-2024/07/31
4. 學研拔尖攻頂計畫-體感遊戲對職業院校學生永續發展的作用：基於期望價值理論的視角(A1007-0F00-113)，計畫主持人2024/01/01-2024/12/31

專利

發 明 人：黃明月、洪榮昭、吳宇豐

名稱：Gaming System and Gaming Method (趣味運動競賽系統及方法)

發明第 I 643652 號